物以類聚視覺整合有限公司 Grandvity Design - 杜芳子古味茶鋪 Du Fang Zi

杜芳子古味茶鋪 Du Fang Zi | Branding

「杜芳子」為品牌創辦人奶奶的本名，為了傳承她的好手藝，重現懷念的古早味，創辦了「杜芳子古味茶鋪」。

品牌整體識別呈現台灣早期復古意象，主視覺致敬浮世繪風格，以葛飾北齋最著名的巨浪重現芳子奶奶的拿手絕活：珍珠奶茶海浪、茶凍山脈和仙草壁岩，形成一幅乘載傳統手藝及工藝的「食物風景畫」。並以海浪中藏入「虎紋」意象，藉此象徵屬虎的奶奶即是杜芳子的品牌精神。

Du Fang Zi was named after the founder’s grandma in hopes of passing on her traditional tea-making process and the tastes of Taiwan.

The brand identity references a traditional Taiwan and incorporates Ukiyo-e art into the key visual. Inspired by Katsushika Hokusai’s The Great Wave, the key visual includes bubble tea waves, tea jello mountains, and grass jelly cliffs. Furthermore, Grandma Du’s zodiac sign, the tiger, is merged into the wave pattern. All the elements are combined into a food-scenery painting that symbolizes grandma Du’s expertise.

Credits

Type | Branding
Year | 2019
Client | 杜芳子古味茶鋪 Du Fang Zi