杜芳子古味茶鋪 Du Fang Zi | Branding
「杜芳子」為品牌創辦人奶奶的本名,為了傳承她的好手藝,重現懷念的古早味,創辦了「杜芳子古味茶鋪」。
品牌整體識別呈現台灣早期復古意象,主視覺致敬浮世繪風格,以葛飾北齋最著名的巨浪重現芳子奶奶的拿手絕活:珍珠奶茶海浪、茶凍山脈和仙草壁岩,形成一幅乘載傳統手藝及工藝的「食物風景畫」。並以海浪中藏入「虎紋」意象,藉此象徵屬虎的奶奶即是杜芳子的品牌精神。

Du Fang Zi was named after the founder’s grandma in hopes of passing on her traditional tea-making process and the tastes of Taiwan. 

The brand identity references a traditional Taiwan and incorporates Ukiyo-e art into the key visual. Inspired by Katsushika Hokusai’s The Great Wave, the key visual includes bubble tea waves, tea jello mountains, and grass jelly cliffs. Furthermore, Grandma Du’s zodiac sign, the tiger, is merged into the wave pattern. All the elements are combined into a food-scenery painting that symbolizes grandma Du’s expertise.
Credits
Type | Branding
Year | 2019
Client | 杜芳子古味茶鋪 Du Fang Zi
Production | Grandvity Visual Integration Co., Ltd.
Art Director | Noodlemaker
Project Manager | Grape Chiu
Logotype Designer | Noodle Wang
Visual System Designer | Jasmine Lin
Illustrator | Aige
Situational Photography | 東東美食攝影工作室
Business Card Photographer | Si Jia Sun / Winway 
Interior Photographer | Si Jia Sun / Kaizer
Interior Design | HB Design​​​​​​​



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