MIKADO | Branding
Championing automotive brake system components, MIKADO proudly introduces its brand with a blend of professionalism and dynamic style. Originating in Taiwan, MIKADO aims to establish an international standard in brake parts quality.
The logo's slanted typography mirrors the braking system's performance, fused with urban, off-road, and racing imagery and colors. This design seamlessly integrates into the brand identity system, extending to packaging and business cards. The logo is engraved onto calipers and rotor surfaces, shaping a professional, functional, and versatile brand identity. Our vision is for MIKADO to consistently craft a diverse range of high-quality products.
Credits
Client | MIKADO 晨鑫汽車材料行
Production | Grandvity Design
Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sarah Peng
Design Director | Si Jia Sun
Logotype Designer | Noodle Wang
Visual System Designer | Jason Lee
Portfolio Designer | Jason Lee