物以類聚視覺整合有限公司 Grandvity Design

Definite Select | Branding

Definite Select 是位於新竹的潮流選物店，經銷許多國內外知名品牌如「Supreme」、「Sight Clothing」和國際知名銀飾品牌「Hardwired」等。

2020年Definite以全新的品牌形象露出，和物以類聚合作品牌識別翻新，從印刷品到店面的視覺規劃，都延續了Definite帥氣的潮流風格。在討論初期，大家對品牌有著共同的畫面，「明亮的水泥牆搭配淺藍色的霓虹燈」，由這個想像延伸，設定出藍色及白色作為品牌色，加上從紫到粉的雷射漸層，將色彩應用至名片、吊卡及紙袋，並在側邊燙上雷射膜，整疊擺在店內就是一組藝術品。

規範設計將「Select」以打勾的符號，藏進品牌的血緣裡，應用到延伸物及裝潢，在店內牆上可看見藍線及藍勾的設計巧思，為客人提供品牌最正確的選擇！一系列的品牌規劃讓客戶購入的不僅只是商品，也能感受到各品牌商品背後的意義以及故事。

Definite Select is a high fashion streetwear select store located in Hsinchu, Taiwan. Their selected brands include Supreme, Sight Clothing, and internationally renowned silver accessory brand, Hardwired.

In 2020, Definite Select debuted with a new brand identity. Grandvity Design extended their signature street style to brand applications and storefront designs. In the early stages of the project, everyone shared the same vision: bright cement walls with light blue neon lights. With this in mind, we chose blue and white as the primary brand colors, topped off with purple and pink laser gradients. The color system is applied to business cards, tags, and paper bags. With laser edge foiling, the brand’s applications appear to be an art form itself.

The logo system also incorporated a check, a symbol of ‘select’ into other brand applications and interior designs. Our brand planning contributed to the value and story behind each brand's products.