第一杯咖啡 But First, Coffee | Advertising
初めての珈琲 為臺灣農委會水保局與日本的咖啡交流活動,精選 13 間台灣莊園咖啡品牌於日本販售,並由 Solvfx 索爾視覺效果 拍攝以《 第一杯咖啡 》為名拍攝微電影,尋找那一杯令人難以忘懷的咖啡帶來的感動。
類聚很榮幸參與這次的主視覺設計,並以插畫繪製:冉冉的香氣映出咖啡與人、事、物的連結,濃縮在這杯咖啡裡的不只是味道,還有回憶;底圖加入拉花般的流體做為點綴,象徵留在口齒間尾韻的雋永經典。
在人手一杯咖啡的年代,讓台日對咖啡共同的堅持,透過職人把關的風味與品質,帶你找回記憶中第一杯咖啡的純粹。


初めての珈琲 (But First, Coffee) is a coffee exchange event between Taiwan’s Soil and Water Conservation Bureau and Japan. A selection of 13 Taiwanese estate coffee brands are brought to Japan and available for sale. "But First, Coffee", was also made into a short film by Solvfx Production about a search for an unforgettable cup of coffee. 
Grandvity is honored to participate in the creation of “But First, Coffee”’s key visual. Our illustration encapsulates the scent of coffee. A cup of coffee is not only about the taste, but also the emotional memories it evokes. The background pattern incorporates the flowing latte art as an embellishment which symbolizes the timeless taste of coffee. 
Taiwan and Japan’s passion in coffee is brought out through the taste and quality of the craftsmanship. It brings back the purity of your first sip of coffee.
Credits
Type | Advertising
Year | 2021
Client|Soil and Water Conversation Bureau 臺灣農委會水保局
 
Production | Solvfx
Art Director | Noodlemaker
Account Manager | Grape Chiu
Project Manager | Sara
h Peng
Design Director | Si Jia Sun
Illustrator | Si Jia Sun
Typography Designer | Jasmine Lin
Designer | Jasmine Lin
Claire Jen
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