前洋福鴨 Bless Fuya | Branding
前洋福鴨結合傳統與創新，引領「文化產業」及「農業傳承」並進，反轉中國食品產業的新潮流。
商標設計由藝術家 Vanz 執行，協同物以類聚完成品牌識別系統，帥氣毛筆字及家徽感的圖像勾勒出品牌氣勢，並以「鴨」的形象延伸迷彩 Pattern 及多款 Icon，增加應用彈性，印刷物上使用多種加工法，讓設計從平面到實體皆顛覆傳產的既定印象，打造專屬前洋福鴨的品牌識別。

Bless Fuya is an agricultural company keen on fusing tradition with innovation by combining pop culture and agricultural heritage. It is a revolutionary stance in the current state of food products in China. 
The logo is designed by the artist, Vanz and the team from Grandvity Design with the intention of establishing a complete visual design system. The sleek brushstrokes and family crest imagery outlines the brand’s growing momentum.
We brandished the layman duck by integrating camouflage patterns with various icons that seek to increase the flexibility of its application. 
The design strives to subvert the archaic status quo of the food manufacturing industry by transcending the original physical form to a completely digitalized portrayal, creating an exclusive brand identity for Bless Fuya.
Credits
Type｜Branding
Year｜2021
Client｜前洋福鴨​​​​​​​ Bless Fuya
Production | Grandvity Design
Art Director｜Noodlemaker
Project Manager｜Sarah Peng / Grape Chiu
Logotype Designer｜Vanz Chiang
Visual System Designer｜Si Jia Sun / Tai Jiang Lin
Designer｜Show Yen / Pei Tzu Ku
Design Concept｜Jonas Chou

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