物以類聚視覺整合有限公司 Grandvity Design

問紀 Asking Gee | Branding

ASKING GEE CO. 問紀為台灣知名影像藝術家紀昀所創立，現為VJ、MV導演、影像及燈光裝置藝術家，任何涉及影像的範疇，只要問紀就對了。

LOGO以「紀」為主體，並將光束、AG藏入其中，但「紀」與「AG」兩者造字比例不同，若遷就中文，英文則比例失衡，因此透過不斷精算，找出兩者最適比例——「3:2」，LOGO方正的形狀，就像在一方螢幕中，乘載著她所施展的影像魔術，專屬於她表演的Zone，搭配數位感及科技感的Pattern，傳達品牌「破壞、建構、重組」的風格特色，將影像的特點以靜態的品牌識別呈現，賦予品牌無限的想像空間與具有代表性的專屬標誌。

Asking Gee Co., Ltd. is an international visual creative company founded by the visual artist,

Asking Gee, established in Taipei, Taiwan. They specialize in VJ, visual design, and music video production. Grandvity has created a new identity for Asking Gee Co., that captures their expertise as well as light beams, a vital medium.

The new logo incorporates light beams and her initials, “AG” into the chinese character Gee, “紀”. However, the proportions of "紀" and "AG" are different; if you adapt to either Chinese or the English completely, the logo will be off balance. Through meticulous calculations, we found the perfect ratio "3:2".

The square shape of this logo references a screen, using digital and technological patterns to convey the brand characteristics "destroy, construction, reorganization." Conveying moving images as a static brand identity, giving unlimited imagination and personalized logo.

Credits

Type | Branding
Year | 2021
Client | Asking Gee Co., Ltd.